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Contact: Erin Igoe 646-307-5014 / erin.igoe@palgrave-usa.com Publication date: August 7, 2007
LOS REPUBLICANOS why hispanics and republicans need each other By Leslie Sanchez
Considering that 1 out of every 10 voters in 2008 may be Hispanic (the ratio is higher yet in key swing states like Colorado, Florida and New Mexico) Latinos may be the most underestimated voter group in the upcoming Presidential election. Following sizable shifts in Hispanic voters’ allegiance over the past four Presidential elections and their strong affinity to the values of the GOP, they may also be the most overlooked.
In her powerful and incisive new book, LOS REPUBLICANOS: Why Hispanics and Republicans Need Each Other [Palgrave Macmillan; August 7, 2007; ISBN: 1-4039-7802-6; $24.95; HC], Leslie Sanchez explores the history of relations between Republicans and Latinos and offers an intriguing new perspective on how an alliance – or at least a courtship -- would benefit both groups. A principal architect of the historic and successful effort to attract Hispanics to President George W. Bush in 2000 (she helped design and produce the first multi-million dollar Republican communications campaign targeted exclusively to Latinos), Sanchez argues that corporate America has long understood that Hispanics are “wired differently,” and that political Parties and pundits alike are far behind the curve.
In LOS REPUBLICANOS, Sanchez uses humor and a lifetime of personal anecdotes from prominent, politically active Hispanic leaders to illustrate how Republican and Hispanic values overlap on a host of critical issues across the political spectrum -- from faith-based initiatives to foreign policy, from public assistance programs to education. In the process, she breaks apart the stereotype of Latinos marching in lockstep with a Democratic Party that takes them for granted. Yet even as Hispanic voters become more conservative and less allied to the Democrats, Sanchez argues, the GOP’s own shrill rhetoric on the issue of immigration risks driving them away – and jeopardizes the Republicans’ political chances in the process.
Leslie Sanchez is the founder of IMPACTO Group LLC (a communications research firm for clients targeting the Hispanic market). In 1999 she helped create the Republicans’ first-ever multi-million dollar ad campaign aimed at Hispanic voters, before serving as executive director of the White House Initiative on Educational Excellence for Hispanic Americans. She has been seen on ABC News, CNN, the Fox News Channel, MSNBC, the NBC Today Show, NBC Nightly News, NPR and PBS.
Praise for LOS REPUBLICANOS:
"Leslie Sanchez's Los Republicanos is an impressive effort at understanding the values of the American Hispanic community--and understanding these values is an essential part of our effort to win the future for all Americans." --Former House Speaker Newt Gingrich
"The Republican Party is going to have to make a real effort as a party to communicate our values and to connect with Hispanic voters. Leslie Sanchez understands this as well as anybody and makes her case in Los Republicanos about why the Republican Party is a natural fit for Hispanic voters." --Former Massachusetts Governor Mitt Romney
LOS REPUBLICANOS Why Hispanics and Republicans Need Each Other By Leslie Sanchez Palgrave Macmillan Price: $24.95 ISBN: 1-4039-7802-6 Publication Date: August 7, 2007 Please send two tear sheets of any review or mention
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