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BOOK OVERVIEW
Hispanics comprise one of America's largest business-minded,
faith-based, culturally-conservative entities—and their numbers
continue to grow. Long assumed to be aligned with the Democrats,
Hispanics have been ignored by many Republicans. Noted Hispanic
marketing expert and political commentator Leslie Sanchez
passionately argues that Hispanics, after years of watching
Democrats fail them, need to shift their bets to Los Republicanos or
risk gambling away their political future. Beyond being the likely
deciding factor in the 2008 elections, Hispanics are poised to be
the next great political force in America.
In her book, Leslie debunks the cultural and political myths about
Hispanics and Republicans alike. She documents the history of
Republican appeals to Hispanics starting with Nixon’s Hispanic
Strategy in the 1970s to George W. Bush’s campaigns for president.
She also offers a look at today’s changing Hispanic mindset and the
new dynamic forces on the rise.
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Table of Contents
Introduction
One: Someone Like Me
Two: A Changing America
Three: The Latino Moment
Four: The Emerging Latino Republican Majority
Five: Disconnect
Six: Our Solutions Work
Seven: The Whining City on the Hill
Eight: The Credit Card
Nine: Dis-Inviting the Familia
Ten: “Reaganismo”
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